Started as a single-city (Sydney, Australia) initiative in 2007, the global event organized by the World Wildlife Fund (WWF) is being held annually to raise awareness towards the need to take action on climate change.
Jayvee Fernandez, a WWF donor, said this year's Earth Hour’s theme is all about “Going Beyond the Hour.”
"Although a huge success every year (the Philippines has the highest participation worldwide) it isn’t enough to switch our power off for one hour. Making a difference requires building habits. This year and so forth, we’re going to be doing things beyond the hour. But we need your help as well to create and spread these ideas.
For those who’ve always wanted a chance to dialogue with WWF Philippines (they are proudly the most active branch of WWF in the world because of their sustainable development projects and coral triangle efforts), this is your chance. This isn’t a one shot deal — we want to involve you for the long run." Fernandez said on his blog.