This DOT "Tara Na! Tourism Ad" compares Phuket, Thailand to El Nido, Palawan | Photo courtesy of Jayvee Fernandez
The following are written on the bottom of the ad:
"** This value driven campaign promotes the Philippines to its own people, many of whom opt to travel abroad unaware of their country’s beauty. “Tara na” means let’s go."
Although the "comparison" makes the ad controversial, it has been well received by a number of people who said that it is "catchy" and "effective".
In the coming weeks the DOT is expected produce more print and TV advertisements and billboards which aim to further stimulate growth of the domestic base.