Thursday, June 23, 2011

J.K. Rowling reveals Pottermore

After much anticipation from fans, Harry Potter author J.K. Rowling has finally revealed what the website Pottermore ( is all about. Check out J.K. Rowling's fresh announcement below:

J.K. Rowling Pottermore Announcement | Video courtesy of Youtube

As announced by J.K. Rowling herself, here are info about the new website and more details about it courtesy of The Leaky Cauldron:

***Pottermore is an interactive new Web site and reading experience with more than 18,000 new words from J.K. Rowling: Much more to come.

***An online experience to read, interact with and share the Harry Potter stories. Exclusive writing from J.K. Rowling and more.

***Pottermore will feature infromation J.K. Rowling has been "hoarding" for years about Harry Potter.

***Pottermore will be the exclusive place to purchase the digital audio books and, at last, eBooks of the Harry Potter series.

***Pottermore was developed in association with the leading digital company, @th_nktweets

***Pottermore was also created in partnership with @sony!

***One million fans will get access to a beta on July 31, Harry's birthday. It will be open for all in October 2011.

***The launch of Pottermore will have more than 18,000 words from J.K. Rowling, but that is only a third of what she has written so far.

***J.K. Rowling said this morning that there is a lot more content to come for the Pottermore site, and she will develop it as it grows.

***This morning J.K. Rowling said that she and Harry have a "casual relationship," instead of the serious kind they once had.

***"I've never cried over a man as much as I've cried over Harry." - JKR

***The idea came from a conv. with her agent about how to help Harry live on in today's digital age.

***JKR downloaded eBooks for the 1st time this year and loved it - "a thousand books in your pocket" - tho she loves paper.

***You will follow the story, get sorted into a house and get a wand (one of 33,000 possible combinations) - all crafted by JKR.

***JKR is excited to include a long backstory on McGonagall - her childhood, ministry career, early heartbreak...

***A lot of the Pottermore team is Hufflepuff, which JKR said is what "you want in a team - they're workers!"

***JKR said if you're not sorted into Gryffindor you get even more exclusive content about your house.